The communication channels your customers use

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Aligning marketing messages with customer expectations.
Create updated buyer personas based on the data you've collected.
Note: Conduct regular customer surveys to stay informed of their changing preferences.
Marketing audit
5. Analyze promotion channels
Evaluate the effectiveness of each channel used. Divide them into:
Organic traffic: SEO, content marketing.
Paid channels: contextual advertising, targeted advertising.
Social networks: reach, audience engagement.

Email marketing: conversions, email open rates.
Create a table australia phone number list where you indicate key metrics (CTR, ROI, CPL, etc.) for each channel.
Tip: Test different channels and compare results to choose the most effective ones.
6. Evaluate your competitors
Competitive benchmarking is an important part of a marketing audit. Explore:
Their marketing activities: advertising campaigns, content, SEO.
Pricing policy.

Social media engagement level.
Use tools like SEMrush, Ahrefs, and SimilarWeb to get competitor data.
Helpful Tip: Create a comparison chart to visualize where you are ahead of your competitors and where you are lagging behind.
Marketing audi
7. Check the content
Content is the foundation of digital marketing. Analyze:
Relevance of content to audience needs.
Using keywords and LSI.
Quality of visual and text content.