Even the most perfectly written email copy can end up in the recipient's spam folder
Posted: Tue Feb 11, 2025 9:05 am
Pro Tip : After you write an email to your customers, let it sit for 24 hours. Then , come back and read it. You’ll open it with fresh eyes, allowing you to be more critical of your work.
Plus, you’re more likely to encounter those pesky grammar and spelling mistakes that creep into even the best copywriters’ work. Even professional copywriters should always run a grammar check on their work before sending it to clients.
Email Copywriting Best Practices
Your email copywriting will only engage your audience, costa rica phone number list drive conversions, and build lasting relationships if done right.
Here are some important best practices to follow if you want your email marketing strategy to bear real fruit:
1. Avoid Spam Trigger Phrases
Most email service providers (ESPs) use complex algorithms to filter out unwanted email; certain words can trigger these filters.
These spam trigger words can make your emails appear to contain unwanted or malicious content when they actually aren't.
A great email that is not responsive on mobile can be worse than a responsive email on mobile. This is especially detrimental as smartphone users worldwide are projected to increase by 1.5 billion to reach 6.4 billion users by 2029.
Plus, you’re more likely to encounter those pesky grammar and spelling mistakes that creep into even the best copywriters’ work. Even professional copywriters should always run a grammar check on their work before sending it to clients.
Email Copywriting Best Practices
Your email copywriting will only engage your audience, costa rica phone number list drive conversions, and build lasting relationships if done right.
Here are some important best practices to follow if you want your email marketing strategy to bear real fruit:
1. Avoid Spam Trigger Phrases
Most email service providers (ESPs) use complex algorithms to filter out unwanted email; certain words can trigger these filters.
These spam trigger words can make your emails appear to contain unwanted or malicious content when they actually aren't.
A great email that is not responsive on mobile can be worse than a responsive email on mobile. This is especially detrimental as smartphone users worldwide are projected to increase by 1.5 billion to reach 6.4 billion users by 2029.