Increase your digital marketing ROI while reducing your carbon footprint

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Find out how to reduce your business's carbon footprint and still make money!
Reducing your carbon footprint is a hot topic in today's society. This term is linked to other frequently used topics such as global warming, recycling, sustainability and environmental protection. Read more about how to connect reducing your carbon footprint with increasing your return on investment.

Advantages of digital marketing over traditional printed materials
Previous forms of marketing included a large number of printed materials such as flyers, posters, billboards, which require paper, ink and other resources. Digital marketing replaces these physical materials, reducing paper consumption and printing costs. Printed marketing is not as easy to directly address your target audience and can be expensive. It is simply not possible to determine the return on investment of, for example, a new billboard. At the same time, it is very difficult to target a spe iceland mobile database cific population group with printed marketing.

E-commerce and digital marketing platforms enable better monitoring and optimization of supply chains. Companies can manage their inventory and product distribution more efficiently, leading to reduced emissions from transportation and storage.

Marketing study results
The study analyzed the individual components of a digital marketing campaign and calculated the CO2 equivalent for different scenarios. By aligning these results with favorable business objectives, marketers can demonstrate that they can increase their return on investment while achieving sustainable carbon reductions.

Nearly two-thirds of the money spent on PPC advertising was wasted because the ads were shown to the wrong target audience. In addition, many ads end up on fraudulent websites that entice clicks or offer low-quality ad space. These sites often have the highest carbon footprint. The result is a significant amount of wasted work, money, and electricity. So optimizing campaigns based on their performance not only increases the return on investment, but also helps reduce the carbon footprint of organizations.

Digital activities account for 4% of the global carbon footprint, while energy consumption is increasing by 9% annually, according to The Shift Project. With the growing impact of online activities, it’s clear that optimally targeting the right audience is key to the success of any campaign – both from a revenue and environmental perspective.

The natural first step is to analyze and optimize targeting, select quality advertising platforms, and optimize PPC campaign performance . Better campaign performance means less need for repeated ad serving, which leads to lower energy consumption.