Buyer Persona Checklist
Posted: Tue Feb 11, 2025 9:29 am
So instead of using a marketing team for a few months exclusively for your website redesign, you integrate GDD into the routines of marketing, sales and service and at the same time improve the performance of these units through the analyses. A step that is only possible thanks to advancing digitalization.
GDD web design step by step:
3 Phases from Content to Appearance
Phase 1: Strategy for your GDD web design
No matter what type of redesign you choose, you will have to do some work. And you always have to plan this effectively, otherwise you will probably end up wasting money, effort and time. Three things that no business likes to spend without any return.
In the strategic phase, you should use the 80/20 rule (Pareto principle) to determine which content is most important for your website :
You therefore focus on the 20% of content and features employment database that appeal to 80% of your customers.
You locate these on a wish list, i.e. a collection of all the points that contribute to improving your site.
This way, you can launch your homepage as quickly as possible and then focus on perfecting it.
The rule of thumb: implement must-haves first, then nice-to-haves!
Feel free to adopt pages from your old website that have already proven themselves.
It is also advisable to set concrete goals for your redesign.
This will prevent a redesign from becoming necessary again soon.
Whatever you do, always keep your buyer persona in mind, because that’s exactly who you want to reach with your website!
Phase 2: The GDD Launch Pad website
The Launch Pad website is the result of the first 20% defined in the strategy and is therefore the starting platform for all future changes and the basis of the GGD philosophy. Remember: the Launch Pad website is not your final website. However, it is the basis for collecting real data, analyzing it and optimizing the website accordingly .
The faster your Launch Pad website goes online, the faster you will benefit from the data generated there. This is also a classic advantage of this web design method: If companies opt for a classic redesign, they miss out on the opportunity to collect and analyze data - often for several months!
GDD web design step by step:
3 Phases from Content to Appearance
Phase 1: Strategy for your GDD web design
No matter what type of redesign you choose, you will have to do some work. And you always have to plan this effectively, otherwise you will probably end up wasting money, effort and time. Three things that no business likes to spend without any return.
In the strategic phase, you should use the 80/20 rule (Pareto principle) to determine which content is most important for your website :
You therefore focus on the 20% of content and features employment database that appeal to 80% of your customers.
You locate these on a wish list, i.e. a collection of all the points that contribute to improving your site.
This way, you can launch your homepage as quickly as possible and then focus on perfecting it.
The rule of thumb: implement must-haves first, then nice-to-haves!
Feel free to adopt pages from your old website that have already proven themselves.
It is also advisable to set concrete goals for your redesign.
This will prevent a redesign from becoming necessary again soon.
Whatever you do, always keep your buyer persona in mind, because that’s exactly who you want to reach with your website!
Phase 2: The GDD Launch Pad website
The Launch Pad website is the result of the first 20% defined in the strategy and is therefore the starting platform for all future changes and the basis of the GGD philosophy. Remember: the Launch Pad website is not your final website. However, it is the basis for collecting real data, analyzing it and optimizing the website accordingly .
The faster your Launch Pad website goes online, the faster you will benefit from the data generated there. This is also a classic advantage of this web design method: If companies opt for a classic redesign, they miss out on the opportunity to collect and analyze data - often for several months!