Here's a great example of a CTA from BigCommerce that can encourage site users to give the platform a try.Sign Up : This is the command. You instruct your visitors to register with your business.
Free trial : This is the other end of the scale. In exchange for signing up, you offer something of value to your prospects.
Immediately : This single word creates urgency.
When CTAs work on multiple levels, the result is pure gold.
8. Your Free Trial is Just One Click Away
We love this type of CTA because it uses unconventional language and suggests an easy process. The word “just” carries weight here by communicating something simple and stress-free.
You may have noticed that we use psychological principles to greece phone number list explain why these calls to action phrases work. There’s a reason for that, and this example is no exception.
When you understand your prospects' minds, you can better anticipate their reactions to CTAs.
In this case, we use the word “join.” This word has the power to convey acceptance, belonging, and community.
Think about your high school days. Did you join any clubs or teams? Did you share part of your identity with any of these groups? Of course you did.
The same goes for online communities, whether they're email lists , webinars, or membership sites.
You can combine these CTA phrasing tips to make your call to action more compelling
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