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When does your persona spend time on which channels?

Posted: Tue Feb 11, 2025 9:38 am
by Shishirgano9
Which topics and events influence your perception?
Does she tend to check social media at breakfast or during her lunch break?
Or in the evening after she comes home, also because she is actively posting herself?
Try to answer such questions through research and respond to them with your social media strategy.

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Social Media Strategy Tip 6 - Identify Influencers
Influencers have long since become indispensable in the modern digital world. They often have an enormous reach with their topics and a strong impact on their followers. Your social media ideal should make you and/or your company the topic of discussion.

The corresponding keyword for your B2B marketing is: community building.

Follow others, connect via social media and increase your chances of having your content shared by others.
Take part in forums and discussions or collect voting results on burning issues.
Those who exert influence personally will also be open to other influencers.

Social Media Strategy Tip 7 - Social Media Content Creation
Content is the focus of every social media strategy. It should therefore be tailored to the interests, needs and goals of the buyer personas and written along the customer journey.