How do I create a successful Google Ads text ad on the search network?

[Shishirgano9]

Paid ads can be placed above and below these results per Google search results page: up to four search network ads above and up to three search network ads below the organic, i.e. unpaid, results.

These ads are controlled by keyword input in the same gcash database way as the unpaid results. So when you plan ads, use text that matches the likely search input of your target customers as closely as possible. The more relevant your ad text is, the better the chances are that your ads will be delivered and thus found by your target customers.

In addition to the keywords, other aspects play a role in delivery, such as the user's location, the topic of the search query or the competitive situation.

Read more: These 5 factors determine the ranking of your Google Ads

Search campaign: Setting up a Google Ads text ad
A Google Ads text ad is always marked with an ad icon. It also consists of three parts:

Ad title (up to 3 titles with a maximum of 30 characters each)
URL (up to 2 paths with a maximum of 15 characters each)

The first two ad titles and the first description are mandatory. The green URL here is displayed in black and corresponds to the address of your website. It can contain up to two path fields.