Finding the right software for the digitalization of business processes

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Customer-centric companies no longer need to be convinced of digitalization. It is more about how comprehensive digitalization that complies with data protection regulations can be mastered in the long term.

Companies still use several software tools, each of overseas chinese in uk data which covers a specific area of ​​their activities. Data protection requirements can hardly be met, email software, CMS and CRM systems are rarely fully integrated with each other, lists are created separately and Excel tables are used to keep track of everything. This is error-prone and time-consuming.

Our recommendation? A software that simultaneously and seamlessly covers tasks for marketing, sales and customer service. It focuses on relevant contacts and uses comprehensive and clear analyses to identify the contribution of your marketing to the company's success. In addition, the data generated can be measured and analyzed in real time.

We also advise companies to look into inbound software in this context. Inbound marketing is about making your company visible to your target customers with the help of relevant and useful content and establishing yourself as an expert on specialist issues on the web. With inbound, you offer your potential and existing customers added value throughout the entire customer journey. At the same time, you make your company fit in terms of digital marketing .