Dynamic ad groups

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Similar to Google Shopping campaigns, which use your Merchant Center data to match queries to ads instead of keywords, dynamic ad groups use the content of your website to match relevant search queries to your ads. This makes traditional keyword selection a thing of the past. As with Google Shopping, with dynamic ad groups, you can track which queries your ads appeared for and customize your campaigns by adding negative keywords.

When setting up dynamic ad groups, you can target your entire website or just certain webpages that are relevant to your ad.

You can assess the effectiveness of dynamic ad groups using Keyword Pla brazil mobile database nner , where you enter one or more URLs for which you want to use the dynamic ad group. If the suggested keywords seem relevant to you, then you can use dynamic ad groups. Otherwise, you need to work on improving your website's SEO.

Keywords in loose match
The second way to automate targeting for search campaigns is to use broad match keywords. With broad match, Google can find hundreds of search queries for which your ad is relevant.

How to successfully automate targeting in audience-based campaigns?
When creating display, discovery, and video campaigns, you’re likely targeting different audiences. Google Ads automation allows you to reach a wider audience through optimized targeting or expanded audiences.

Optimized targeting: Optimized targeting can find users who are similar to your audience by performing similar online activities.

Audience expansion: Audience expansion can be used in video campaigns focused on engagement. It works similarly to optimized targeting.

If you are running an advertising campaign focused on a mobile app, there is no other option than fully automatic targeting. The audience to which your ads are shown can be viewed in the statistics.

How to successfully create automated creatives?
Again, there are several options for successfully creating automated creatives.

Responsive ads
For PPC ads in Google Ads, it is possible to set up automatic creatives. You just need to provide Google with the materials you want it to create an advertising creative from and automation will do it for you. The materials for creating creatives can be, for example, logos, videos, images, headlines or descriptions. Google will combine the materials and create several graphic combinations that it will use in the ads.