So what does this mean for SEO?

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If a keyword has high competition, many people are bidding on it. Businesses tend not to bid on keywords that don't make them money.

High competition is an indicator that a keyword is delivering ROI . If ecuador mobile database you can rank organically for the same keyword, then there is a chance that it will make money for your website. So prioritize converting keywords and pages that make money.

The main goal of SEO is to build a qualified audience . You want people on your site who are likely to be interested in your product or service. You want to highlight the pages that lead to conversions, whether it’s a sale or an email signup, a download, or something that drives website traffic into your marketing funnel. Your SEO efforts should be focused on strengthening these very important pages.

SEO can bring users to your site who are at the top of the marketing funnel. This stage is also known as top-of-funnel (ToFu). ToFu users are unlikely to convert. However, it’s good to have them if marketing can nurture them through other means – such as email if users sign up.

SEO can also drive bottom-of -funnel (BoFu) traffic – or conversion traffic – if these pages rank high enough on the first page. Users at the bottom of the funnel are ready to make a purchase. Once you know which pages are converting, you can work on creating a content SEO strategy that will help those pages rank higher.

Search volume

When creating an SEO strategy, it’s key to maintain a balance between awareness-driven keywords (top of the funnel) and purchase-driven keywords (bottom of the funnel). Keywords with high search volume are often associated with awareness, while keywords from the bottom of the funnel have lower volume but high conversion value.

For keywords from the lower stage of the marketing funnel that are strongly associated with conversions, they are likely to appear in your ad accounts. While it is tempting to focus on high-volume keywords, this is not always the path to success. The main goal should be to get conversions and revenue, not just increase traffic.

When choosing keywords, focus on their ability to generate conversions. Ask yourself how your SEO content contributes to the rankings of keywords from the bottom of the marketing funnel. Analyze whether your keywords are targeting an audience that is ready to make a purchase decision, and emphasize content that supports this step in the buying process. Maintaining a ba