To do this, SimilarWeb offers a benchmarking feature that compares your site to any competing domain in terms of page views per visit, bounce rate, time spent on site, and total visits.
This way, you can evaluate how streamlined your site is compared to your competitors. Think of it as a kind of popularity index.
The next thing you'll want to do, of course, is guatemala phone number list improve your relative position. And to help you do that, SimilarWeb provides organic and inorganic keyword analysis for any site. You'll even get access to data on lesser-known organic search keywords that aren't typically provided in Google Analytics or Search Console.
Then, to learn more about the keywords, the system generates trending terms that your competitors have been driving. Your competitors will not like the fact that you will also be able to track the subsequent amount of traffic generated, plus all the search ads associated with the relevant keywords.
This web also contains more detailed information about your competitors’ individual pages. Therefore, it reveals the hottest content that visitors love, plus the most frequently visited sections of various sites. If you still want to know more, you can follow the route to assess your competitors’ conversion funnels, approximate conversion rates, and also monitor their primary traffic generation campaigns.
And when it comes to generating traffic, SimilarWeb has just what you need to discover other domains - display, social, search and referral levers. This is especially valuable because it informs your business strategy.
Interestingly, SimilarWeb even goes beyond your competitors’ domains. It tracks their audience to create other sites they access in the same browsing session. This ultimately helps you discover potential publishers, affiliates, redirect lists, and traffic.
SEMrush
SEMrush is rightfully a James Bond. To win you over at first glance, it gives you a broader overview. We acknowledged earlier that you usually know all your competitors in the niche; however, there are cases such as entering a new market, courting an agency client in a new industry, or evaluating investment prospects. For all of these, it is necessary to quickly gain a full understanding of the market.
This is where a brand new tool from SEMrush can help you. Market Explorer provides data on top players, seasonal trends, demographics, and in-market audience interests for your chosen industry.
The next step is that you can select up to five competitors and compare their website performance metrics against each other using Traffic Analytics.
Compare your overall traffic volume, user engagement metrics, and top traffic sources—wait a minute, that’s just the Overview tab! The real killer features are in the tabs that follow. Look for example at Audience Overlap, which lets you see whether the same visitors are going to multiple platforms (or not), and draw conclusions about how companies are winning and losing their audience, or which media outlets are the best to target.
And, if you're particularly interested in your competitor's conversion funnel and high-performing content (we sure are), there's a Top Pages report that lets you take a look. Below, we've looked at which articles are the most popular on the Huffington Post site, just to test the feature.
Quick (and important!) note: Top , as SimilarWeb doesn't have a similar feature in its arsenal.
All these statistics are based on website traffic data, and all you have to do to get them is enter the domain of one company.
Looks pretty impressive, doesn't it?
Closely related to all that is an additional traffic analysis feature that SEMrush provides to reveal more detailed information about your competitors’ campaigns. You can use it to learn all about different audiences, including their locations. Additionally, you will be able to see and evaluate the effectiveness of your competitors’ SEO campaigns, link building, and search campaigns.
In addition, SEMrush also reveals what your competitors are spending on advertising. This includes information on the top paid competitors in search, as well as relevant core keywords, campaign structure, and overall PPC activity.
Well, here's something extra: It turns out SEMrush also offers social media analytics to spy on your competitors' social engagement strategies.
Verdict
Based on the features seen here, it is quite obvious why competitive intelligence is considered a fundamental goal of SimilarWeb's and SEMrush.
With their help, you get information about the keywords used by your competitors for organic and paid search. Plus, of course, the strategies that other sites use in their advertising campaigns and content marketing.
Another striking similarity is the benchmarking feature, which systematically compares sites based on parameters such as traffic volume, bounce rate, session length, etc.
The most valuable information, in general, comes from traffic analysis. Both of these help you discover critical details about your competitors' audiences, which ultimately informs your countermeasures.
However, SimilarWeb wins points over SEMrush when it comes to deeper analysis of web pages and sessions. It helps you discover additional information about competitors’ pages and surfing sessions. However, SEMrush makes up for this by revealing competitors’ ad spend and social media marketing strategies.
Overall, we can agree that competitor analysis is one of the toughest neck-to-neck competitions. Too close to call.
Social Network Analysis
SimilarWeb
Well, SimilarWeb is not exactly your deep social media analysis solution. The furthest it gets from social media is traffic analysis.
Don't get me wrong. We're not talking about social media traffic. Rather, traffic generated by social media.
One of the traffic sources you can monitor through the Site Analysis tab is social. It reveals detailed information about the amount of social traffic directed to a specific site during a selected period.
More specifically, the report reveals the total number of visits from social sources, referring social pages, plus the corresponding share of traffic.
Not bad. But honestly, it's not as complete as I'd like. There's more on social media.
SEMrush