Because your Google Ads campaigns are attracting highly relevant traffic, you can further increase your chances of reaching potential customers by customizing your landing pages to match the keywords they used to find your business.
Unbounce provides a great feature for this called dynamic text replacement. This matches the content of your landing pages with the copy of your ads so that visitors find what they are looking for when they land on your site.
This is especially important when Google's keyword georgia phone number list match types are much weaker than they used to be, and the actual keyword a user types in may be slightly different from the one you're targeting.
#15: s
PPC is great for driving high-quality traffic to your site, but no matter how good your targeting and campaign, most of them won't immediately convert into leads.
That's why remarketing campaigns are so important. They allow you to keep visitors interested in your brand until they're ready to take action.
In fact, you can achieve great success with some strategic remarketing campaigns.
Social Media Strategies for B2B Lead Generation
Over the years, social media marketing has evolved into a full-fledged B2B lead generation channel, which shows how much progress has been made since the early days of Facebook. By 2017, 83% of B2B marketers used social media as a primary channel, making it the most popular strategy.
Even channels related to B2C marketing have proven to be useful platforms for B2B marketers, with 65% saying they plan to increase their Instagram activity in 2019.
#16 Use LinkedIn Ads to Get Big Sponsors
LinkedIn advertising is expensive, but it's funny how much this puts off B2B marketers from advertising on the network. After all, you can make progress on LinkedIn organically and pay a fraction of the price of Facebook advertising.