Google Analytics 4: What marketers need to know

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GA4 offers many new features and reporting options that can help you gain better insight into your customers and their behavior. How do you do that?
On July 1, 2023, the standard Universal Analytics (UA) features stopped processing data, and Google Analytics users had no choice but to migrate to Google Analytics 4 (GA4). Google Analytics 4 (GA4) is a new version of Google's analytics tool that was launched in October 2020 and replaced the previous version of Universal Analytics (UA).

What is Google Analytics 4?
This question is still burning for many marketers - and for good reason. Google Analytics 4 is not just an update, it's a fundamental redesign that completely changes the way data is tracked and collected on websites and apps. The reason for this move is due to stricter privacy laws that inevitably herald a cookie-free future .

GA4 provides valuable information about website visitors that SEO specialists can use to improve the visibility of their websites in search results.
GA4 can help SEOs understand how visitors use their websites. This can help them identify areas where they can improve the user experience and increase conversion rates .
GA4 can help SEO specialists track the performance of their SEO campaigns. This can help them identify what is working and what is not, and make adjustments accordingly.
Google Analytics 4 vs. Universal Analytics
This is a major update to Google Analytics that will have a major impact on the entire industry. Here are 6 key differences:

Data collection: Universal Analytics uses the traditional method of trac paraguay mobile database king website traffic using cookies, while GA4 uses a more advanced method that combines data from cookies, device fingerprints, and other data sources. This means that GA4 can provide more accurate and comprehensive data about your website visitors.
User ID Tracking: Universal Analytics allows you to track user behavior across devices using User IDs, but GA4 makes it easier to track user behavior by automatically linking data from different devices and sessions.
Machine Learning (ML): GA4 includes machine learning features to help you better understand your website visitors and make more informed decisions about your marketing efforts.
Event Tracking: In Universal Analytics, you had to manually set up event tracking for specific actions you wanted to track on your website. In GA4, event tracking is automatic, and you can use predefined events or customize your own events to track the actions that are most important to your business.
Historical data: The length of historical data you can report in GA4 depends on the type of data you collect. Some types of data, such as events and user properties, have a retention period of up to 2 years, while other types of data, such as sessions and page views, have a retention period of up to 26 months. This is a huge difference, considering that Universal Analytics provides complete historical data.
Reporting: Both Universal Analytics and GA4 provide a range of reports and metrics to help you understand your website traffic and user behavior. However, GA4 provides more advanced and customizable reporting capabilities, as well as real-time data and insights.
GA4 offers businesses more actionable insights because you can now gain a clearer view of user behavior and a more comprehensive understanding of the entire customer journey.

When a user visits your website or app, new features now combine data into a single source and allow you to analyze the collected information together . There are also a bunch of new event tracking and machine learning features that open the door for you to collect data in a more meaningful way for your business. Even if consumers have opted out of data collection, AI will fill in the gaps and give you better insights into your customer base.