Does the concept of Employee Branding sound familiar to you ? If not, let's look at it in a different way. What do you think is more effective or credible as a source of recommendation: an advertising campaign carried out by your company, or what your friends or family say about the company they work for? It's more likely to be the opinion of employees, right? Well, that's what Employee Branding is about: transmitting the value proposition of the company's brand to employees, and fostering a sense of belonging to the company, so that it is the employees who promote, inspire and motivate as digital leaders. In this french email address list article we tell you in detail what it means to be an employee as a brand ambassador and how to implement a good employee branding plan in your company.
What is an employee as a brand ambassador?
An employee as a brand ambassador is actually nothing more than a company strategy that seeks to turn the company's employees into its ambassadors.
Ultimately, having brand ambassador employees is synonymous with having a team of productive and motivated people who are willing to share corporate content, either through their own social channels or in person. Unfortunately, there are still many companies that still do not fully take advantage of or exploit the true potential of their teams, and this is something that is largely detrimental to their processes. Don't be one of them.
Take advantage!
How to turn my employees into ambassadors for my brand
It's not magic, it's more a series of actions that your company can take or make part of. So, if you've been wondering how to turn your company's employees into ambassadors, here's how to do it. Take note!
1. Take care of and motivate your employees
Virgin founder Richard Branson has made it clear: take care of your employees and they will take care of your business and your customers, but how do you do that? Easy! Invest time in getting to know your team members and foster a leadership culture, with meetings and conversations where it is possible to learn about various aspects such as their feelings and emotions, their motivations, the personal and professional goals they have and the resources they need to be much more efficient.
2. Train your employees
Even if you don't think it's worth it, or at first it may seem like an expense, invest in training. Training is essential to motivate and engage employees. Most employees really want to learn new things, feel important, and be considered. How do you do that? Well, by organizing meetings, whether virtual or in person, to talk about the company in general, its culture, values, products or services, in short, what it represents. In addition, you can invest in leadership training, marketing, social networks, etc., so that employees can see the uses of new technologies and draw strengths from them to better cope with their day-to-day work. If they are well trained, they can better explain your brand. Have you thought about it that way?
3. Teach your employees to strengthen your brand
Teach employees to strengthen your brand. The stronger an ambassador's brand, the more messages they share and the better their communication, the more credibility and power they will give to a company's brand. Also, don't forget, people really appreciate feedback from employees. That's why it's imperative to get your employees to update their social media profiles like LinkedIn, work on their personal and business brand, and increase their number of followers on this network. If you can get your employees to create a strong brand, the brand power of your company will increase.