Analyze your performance with robust tools

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Provide support channels such as online chat, support email, phone, or social media for customers to ask questions and request help if they wish.

Good customer service makes all the difference in making the customer feel confident about making the purchase, perhaps even with a larger average ticket.

12. Make use of email marketing and social media
Email marketing is an excellent weapon to increase conversion in e-commerce.

It is no coincidence that 58.7% of consumers who participated in Content Trends said they had made a line datapurchase motivated by an email.

In addition, social media is also very important in increasing audience engagement with the brand and boosting sales.

13.
The analysis of metrics and performance indicators cannot be ignored.

In the end, how do you know if results are improving or which strategy brings better returns without doing that monitoring?

There are very good tools on the market that allow this analysis to be done in a robust, yet simple way. Some of the main ones are:

Google Analytics ;
Mixpanel;
CrazyEgg;
KISSmetrics.
14. Invest in design
Design goes far beyond aesthetics, how your store looks.