Improved targeting
Posted: Wed Feb 12, 2025 4:29 am
Conclusion: Even in the case of ChatGPT and Google SGE, I do not believe that AI tools will mean the end of search ads or search as a whole, but I do believe they are part of an evolution or transition to a more efficient model.
ChatGPT (and AI in general) has the ability to analyze large amounts of data and generate insights into audience behavior. To some extent, we already see this in smart bidding strategies within Google Ads.
Because your target keywords and the ad copy you create are ali egypt mobile database gned, Google's automated bidding can "learn" over time how to achieve more of the desired results you want, such as conversions, clicks, and more.
However, AI tools have the ability to analyze data via text files, CSV files, or JSON files. This means that it can analyze user behavior across websites and other digital channels and identify patterns and trends . It can track which pages users visit, how long they stay on each page, and what actions they take (such as clicking links or filling out forms).
ChatGPT can also be a valuable keyword research tool - it creates lists and ad group structures that you can target. (Although we don't recommend using it as your primary keyword research tool.)
With this information, ChatGPT could help advertisers develop more effective targeting strategies for their PPC campaigns . For example, it could help them identify the keywords and phrases their target audience searches for most often, and then create more relevant and engaging ads based on this information.
ChatGPT could also help advertisers segment their audience based on factors such as demographics, interests, and behavior.
Bottom line: While AI isn't currently taking jobs away from PPC professionals, those who choose to use the tool will have a competitive advantage over those who choose not to. As one Google executive said at Google Marketing Live 2023, "You're not competing with AI. You're competing with other marketers who are using AI."
Improved ad texts
One of ChatGPT’s obvious strengths is its natural language processing capabilities. If you give the AI enough information about the type of ad copy you want to create, ChatGPT can generate compelling (and sometimes surprisingly creative) suggestions. Whether you want to use ChatGPT as a starting point for brainstorming headlines or have it literally generate your ad copy for you, it’s an extremely powerful tool for PPC.
ChatGPT has been trained on vast amounts of text data and has the ability to generate natural-sounding language, meaning it could help advertisers create more engaging ad copy that resonates with their target audience.
Even the best marketers experience periods of writer's block or feel that the copy they have created could be better or hit the desired topics in a more concise way. ChatGPT is very useful in these situations because, in addition to taking the written text and editing it to make it more readable, it can also provide additional feedback about the target audience.
Google is also using AI to help advertisers create and improve ad copy. It announced the creation of an asset within its Performance Max service that will use generative AI to generate ad headlines that better match search queries.
Bottom line: AI tools like ChatGPT can provide a useful starting point , but they still lack the ability to humanize or personalize ad copy. However, ad copy is such a crucial aspect of marketing that even small improvements can have huge benefits in terms of CTR and overall ad performance.
ChatGPT (and AI in general) has the ability to analyze large amounts of data and generate insights into audience behavior. To some extent, we already see this in smart bidding strategies within Google Ads.
Because your target keywords and the ad copy you create are ali egypt mobile database gned, Google's automated bidding can "learn" over time how to achieve more of the desired results you want, such as conversions, clicks, and more.
However, AI tools have the ability to analyze data via text files, CSV files, or JSON files. This means that it can analyze user behavior across websites and other digital channels and identify patterns and trends . It can track which pages users visit, how long they stay on each page, and what actions they take (such as clicking links or filling out forms).
ChatGPT can also be a valuable keyword research tool - it creates lists and ad group structures that you can target. (Although we don't recommend using it as your primary keyword research tool.)
With this information, ChatGPT could help advertisers develop more effective targeting strategies for their PPC campaigns . For example, it could help them identify the keywords and phrases their target audience searches for most often, and then create more relevant and engaging ads based on this information.
ChatGPT could also help advertisers segment their audience based on factors such as demographics, interests, and behavior.
Bottom line: While AI isn't currently taking jobs away from PPC professionals, those who choose to use the tool will have a competitive advantage over those who choose not to. As one Google executive said at Google Marketing Live 2023, "You're not competing with AI. You're competing with other marketers who are using AI."
Improved ad texts
One of ChatGPT’s obvious strengths is its natural language processing capabilities. If you give the AI enough information about the type of ad copy you want to create, ChatGPT can generate compelling (and sometimes surprisingly creative) suggestions. Whether you want to use ChatGPT as a starting point for brainstorming headlines or have it literally generate your ad copy for you, it’s an extremely powerful tool for PPC.
ChatGPT has been trained on vast amounts of text data and has the ability to generate natural-sounding language, meaning it could help advertisers create more engaging ad copy that resonates with their target audience.
Even the best marketers experience periods of writer's block or feel that the copy they have created could be better or hit the desired topics in a more concise way. ChatGPT is very useful in these situations because, in addition to taking the written text and editing it to make it more readable, it can also provide additional feedback about the target audience.
Google is also using AI to help advertisers create and improve ad copy. It announced the creation of an asset within its Performance Max service that will use generative AI to generate ad headlines that better match search queries.
Bottom line: AI tools like ChatGPT can provide a useful starting point , but they still lack the ability to humanize or personalize ad copy. However, ad copy is such a crucial aspect of marketing that even small improvements can have huge benefits in terms of CTR and overall ad performance.