Sales email or phone call
Posted: Wed Feb 12, 2025 4:49 am
Can you just call a lead? - Or is an email more likely to open the door to a sale? These questions are everyday in modern sales. The correct answers, however, are out of the ordinary, only those who consider the complex relationships of customer centricity will find the right answers. 5 basic questions will help you decide on the best medium.
customers are the focus here too! - Or are they?
The inbound methodology has not only revolutionized marketing, but sales also follows new rules (keyword, inbound sales).
Cold calling has long been considered rude. Nevertheless, there is still a need to get in touch with potential customers.
Read here, What is inbound marketing?
As a result, emails have become a popular tool moj database for inbound marketing. And the sales department has adopted this primary form of contact.
Read here, What is inbound sales?
But is email always the best medium for initial contact? What is the difference between successful contact and ineffective contact? - There is no evidence that contact via email is always more successful. The classic phone call can still be convincing. The key to choosing the right strategy is to take customers seriously and pay attention to their preferences.
customers are the focus here too! - Or are they?
The inbound methodology has not only revolutionized marketing, but sales also follows new rules (keyword, inbound sales).
Cold calling has long been considered rude. Nevertheless, there is still a need to get in touch with potential customers.
Read here, What is inbound marketing?
As a result, emails have become a popular tool moj database for inbound marketing. And the sales department has adopted this primary form of contact.
Read here, What is inbound sales?
But is email always the best medium for initial contact? What is the difference between successful contact and ineffective contact? - There is no evidence that contact via email is always more successful. The classic phone call can still be convincing. The key to choosing the right strategy is to take customers seriously and pay attention to their preferences.