Google Ads Recommendations can now be used as experiments

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You can now test relevant recommendations in your account without having to change your campaigns or reduce their performance. Recommendations can now be used as experiments.
How does it work?
When you set up an experiment, you can test recommendations wi sweden mobile database thout risking the performance of your main campaign. If the experiment is successful, you can use its results by rolling that experiment into a new campaign or by transferring the experiment results back to the original campaign.

Google experiment

Create a recommendation experiment with one click

Limitations
Currently, the feature is only available for Broad Match and Target ROAS recommendations, but Google's help document states that the availability of using recommendations as an experiment will be expanded in the coming months.

Best practices
Google recommends following its Google Ads Search and Display Experiments guide to set up, manage, and optimize experiments. You can also read more about the new way to measure the impact of your recommendations in the help section.

Referrals have recently been named one of the least popular parts of PPC . From pushy ad reps to referrals that only served to boost obscure optimization scores, it’s no surprise that marketers are skeptical of the “all or nothing” approach.

This new feature is a great way to see if some of the recommendations can actually help improve campaign performance. Is Google finally listening to the complaints of marketers ?