Small Business: Increase Local Customers by 15% with Google Ads.
Big Business: Launch a new product and reach 1 million sales in a year.
Marketing plan
Step 3. Defining the target audience
Creating a profile of your audience is the foundation of any marketing plan. Determine:
Demographics (age, gender, location).
Psychographics (interests, values, lifestyle).
The problems you solve.
Tools: Use data from Google oman phone number list Analytics, customer surveys, or social media to refine your audience profile.
Bonus: How to learn more about your audience?
Conduct surveys using Google Forms or Typeform.
Use comments and reviews on social networks.
Track customer behavior on your site using heatmaps.
Step 4. Developing a strategy and choosing promotion channels
Define the main directions
Based on your goals and audience analysis, select key areas:
Content Marketing: Creating a blog, articles, videos.
Social Media: Being present on platforms where your audience is active.
Email Marketing: Newsletters with an emphasis on personalization.
Advertising: Contextual, targeted, native.
Evaluate promotion channels
Analyze which channels are best suited:
Examples of goals for small and large businesses
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