The second element would be the basic data of the sending company

[sumonasumonakha.t]

Not including the data required by law in the message
The first element that is required by law to be included at the end of each email is the unsubscribe link , so that the user, if he or she deems it appropriate, can access it without complications.



company name,
postal address,
CIF,
city,
country
contact telephone number.
As a new feature, for professional and business domains, the text that establishes that the rich people data company is in full compliance with the new European regulations , the GDPR, must be included.

7. Not taking advantage of reports and statistics
One of the advantages of email marketing is that all its actions are measurable. Professional tools automatically collect all the data and actions of the campaign recipients.