Design it as a button, not a link or image.
Posted: Wed Feb 12, 2025 6:46 am
When it comes to email click-through rates, every detail matters, and the design of your email call-to-action button is no small feat: Its color, size, placement, and text can impact your overall marketing campaign.
Best practices here:
Consider your brand identity, color psychology, and contrast when deciding on the color and size of your button.
Use actionable, compelling, and short text for your call-to-action button.
Choose the right place for it in the email body: Make sure it looks and works well on desktop and mobile devices.
Add white space to separate the call to act israel mobile database ion from the other elements of your email and make it stand out.
If you’re willing to take your email design a step further, you can also try interactive email elements and animated CTA buttons. This latest email marketing trend can help you engage your subscribers, trigger actions, and get feedback from them.
And once you have a content strategy in place, you can automate emails using online marketing tools and choose the ones that work best for you.
Author Bio
Lesley Vos
Lesley is a professional copywriter and guest contributor, currently blogging on Bid4Papers , a platform that helps students and authors with writing solutions. She specializes in data research, web copywriting, and content promotion, and loves words, nonfiction, and jazz.When it comes to email click-through rates, every detail matters, and the design of your email call-to-action button is no small feat: Its color, size, placement, and text can impact your overall marketing campaign.
Best practices here:
Design it as a button, not a link or image.
Consider your brand identity, color psychology, and contrast when deciding on the color and size of your button.
Use actionable, compelling, and short text for your call-to-action button.
Choose the right place for it in the email body: Make sure it looks and works well on desktop and mobile devices.
Add white space to separate the call to action from the other elements of your email and make it stand out.
If you’re willing to take your email design a step further, you can also try interactive email elements and animated CTA buttons. This latest email marketing trend can help you engage your subscribers, trigger actions, and get feedback from them.
And once you have a content strategy in place, you can automate emails using online marketing tools and choose the ones that work best for you.
Author Bio
Lesley Vos
Lesley is a professional copywriter and guest contributor, currently blogging on Bid4Papers , a platform that helps students and authors with writing solutions. She specializes in data research, web copywriting, and content promotion, and loves words, nonfiction, and jazz.
Best practices here:
Consider your brand identity, color psychology, and contrast when deciding on the color and size of your button.
Use actionable, compelling, and short text for your call-to-action button.
Choose the right place for it in the email body: Make sure it looks and works well on desktop and mobile devices.
Add white space to separate the call to act israel mobile database ion from the other elements of your email and make it stand out.
If you’re willing to take your email design a step further, you can also try interactive email elements and animated CTA buttons. This latest email marketing trend can help you engage your subscribers, trigger actions, and get feedback from them.
And once you have a content strategy in place, you can automate emails using online marketing tools and choose the ones that work best for you.
Author Bio
Lesley Vos
Lesley is a professional copywriter and guest contributor, currently blogging on Bid4Papers , a platform that helps students and authors with writing solutions. She specializes in data research, web copywriting, and content promotion, and loves words, nonfiction, and jazz.When it comes to email click-through rates, every detail matters, and the design of your email call-to-action button is no small feat: Its color, size, placement, and text can impact your overall marketing campaign.
Best practices here:
Design it as a button, not a link or image.
Consider your brand identity, color psychology, and contrast when deciding on the color and size of your button.
Use actionable, compelling, and short text for your call-to-action button.
Choose the right place for it in the email body: Make sure it looks and works well on desktop and mobile devices.
Add white space to separate the call to action from the other elements of your email and make it stand out.
If you’re willing to take your email design a step further, you can also try interactive email elements and animated CTA buttons. This latest email marketing trend can help you engage your subscribers, trigger actions, and get feedback from them.
And once you have a content strategy in place, you can automate emails using online marketing tools and choose the ones that work best for you.
Author Bio
Lesley Vos
Lesley is a professional copywriter and guest contributor, currently blogging on Bid4Papers , a platform that helps students and authors with writing solutions. She specializes in data research, web copywriting, and content promotion, and loves words, nonfiction, and jazz.