Examples of brands that are already taking full advantage of the potential of IGTV
Posted: Wed Feb 12, 2025 7:04 am
Interviews
By taking advantage of the video format, quicker interviews and even long dialogues can be shared easily and still have user interaction in the comments section.
Unlike live content, interviews on IGTV gain a timeless status and can now be embedded in a platform that provides for larger content, so they can appeal even more to the public.
2. Tutorials
Also taking advantage of the public's interest in the application, companies that produce content oriented towards the use of something, can bet on the models of "How to do", " Do It Yourself (DIY)" and tips to present products, news and hacks .
3. Product demonstration
Following the tutorial model, IGTV can be a channel to present what is best about the product. It is the time to show experiences, qualities and clear up doubts. All in a brief, simple and clear way.
4. Webinars
For webinars , the news is even better. This type of online seminar offers differentiated and chinese overseas america data valuable content and, when embedded in the app, will be even closer to the target audience. In addition, it is possible to place links directed to landing pages .
1. Hubspot
The North American company has already used the tool to publish some short videos, especially aimed at the dissemination of content, good marketing practices and rich materials, as well as a video explaining some details about IGTV.
2. I love cinema
Adoro Cinema is a Brazilian representative on the list. With more varied themes geared towards the film industry, the company has taken advantage of the resource to promote new films and series, curiosities and takes .
3. Nike Football
With more than 32 million followers, Nike has posted various content on IGTV, focusing on the performance of some of its ambassadors and sponsored professionals. There they have posted interviews, explanatory content and campaign takes .
By taking advantage of the video format, quicker interviews and even long dialogues can be shared easily and still have user interaction in the comments section.
Unlike live content, interviews on IGTV gain a timeless status and can now be embedded in a platform that provides for larger content, so they can appeal even more to the public.
2. Tutorials
Also taking advantage of the public's interest in the application, companies that produce content oriented towards the use of something, can bet on the models of "How to do", " Do It Yourself (DIY)" and tips to present products, news and hacks .
3. Product demonstration
Following the tutorial model, IGTV can be a channel to present what is best about the product. It is the time to show experiences, qualities and clear up doubts. All in a brief, simple and clear way.
4. Webinars
For webinars , the news is even better. This type of online seminar offers differentiated and chinese overseas america data valuable content and, when embedded in the app, will be even closer to the target audience. In addition, it is possible to place links directed to landing pages .
1. Hubspot
The North American company has already used the tool to publish some short videos, especially aimed at the dissemination of content, good marketing practices and rich materials, as well as a video explaining some details about IGTV.
2. I love cinema
Adoro Cinema is a Brazilian representative on the list. With more varied themes geared towards the film industry, the company has taken advantage of the resource to promote new films and series, curiosities and takes .
3. Nike Football
With more than 32 million followers, Nike has posted various content on IGTV, focusing on the performance of some of its ambassadors and sponsored professionals. There they have posted interviews, explanatory content and campaign takes .