What are audiences in communication?
Posted: Mon Dec 23, 2024 5:39 am
These are the audiences that consume the content transmitted by the media. Today, the challenge is to measure their characteristics, taking into account technological evolution and the new information needs that people have.
One of the interests that the media has always had is to know how the audiences they address can give meaning to the messages they interact with and to what they see, read or hear, and how they make sense of them. To obtain this information, it is necessary to understand what audiences mean.
What is the meaning of hearings?
For the Royal Spanish Academy of Language , it is the “public that listens to radio and television programs, or that attends an event or show.” In another sense, it is defined as the “number of people who receive a message through any means of communication.” In other words, it is the target audience to whom messages transmitted through any means, including digital ones, are directed .
In order for information to serve its purpose, the audience must be able to understand it. Generally, the message is received passively, without the audience having any active participation, it is only a matter of understanding the data sent. However, the new generations have decided to interact more and more with the media, which has served to better shape the news and various information .
From a communication perspective, audiences are essential for the commercial area, because companies seek to run advertising campaigns in the media or programs that have the highest ratings or best audience measurement. Therefore, audience analysis is essential—research methods used to gather information about audiences—to estimate the number of people who have been exposed to a message at a given time.
Discover: What does it take to have good communication?
Types of audiences
Although digital transformations have brought new characteristics to communication and the way in which content is generated, transmitted and consumed, audiences still share some essential characteristics. Therefore, the types of audiences can be determined according to the classification presented below:
Primary. This is the audience that was originally intended to generate and broadcast a specific message, without considering whether they have any reaction to the information sent. The important thing is to know what their characteristics are.
Real. It is made up of the viewers who managed to consume the cpa email addresses message sent through the campaign broadcast in the media. It reflects the power that different communication channels have.
Potential. Consider individuals who are likely to watch a program, a movie, read the news or interact with digital content and who are interested in information that tells the benefits of what is being offered.
Searchers. This is the public that is looking for something personal, and only the content that interests them attracts their attention. In this way, they have absolute control over the consumption process, so there is no way to control their connection with the advertiser.
Amplifier. It is responsible for replicating the message, as analysts, journalists or influencers do . It has the ability to generate free advertising, which is a great growth opportunity for media and advertisers .
Commercial. It is the one that can recognize a brand or product, through the information received from an advertisement, which was transmitted through traditional media or different types of digital media .
You may be interested in knowing the importance of communication in the digital age .
Audiences and media
Without a doubt, audiences are essential for the communication process to take place . They are very important when considering that they can be made up of one or several people, who are the recipients of the information that is designed with a specific intention. Therefore, it implies the presence of communicating subjects who have the ability to listen, read, see, analyze and criticize.
It is necessary to be able to segment the audience, taking into account their age, gender, social and economic status, educational level and where they live. Likewise, it is necessary to know what their interests and specific content needs are, as well as any other criteria that are decisive in linking the audience with the advertiser or the media.
Audiences are formed in different ways and are not always the same. It has to do with the interaction that people establish with the media. This can be different, depending on how the public reacts to the different programming genres that serve to encourage communication processes and the respective feedback.
In order to understand audiences, they need to be measured, which is currently a major challenge, taking into account the digitalization of the media, current information needs and new consumer habits that use various virtual devices. Therefore, strategies for measuring audiences must respond to new communication paradigms.
One of the interests that the media has always had is to know how the audiences they address can give meaning to the messages they interact with and to what they see, read or hear, and how they make sense of them. To obtain this information, it is necessary to understand what audiences mean.
What is the meaning of hearings?
For the Royal Spanish Academy of Language , it is the “public that listens to radio and television programs, or that attends an event or show.” In another sense, it is defined as the “number of people who receive a message through any means of communication.” In other words, it is the target audience to whom messages transmitted through any means, including digital ones, are directed .
In order for information to serve its purpose, the audience must be able to understand it. Generally, the message is received passively, without the audience having any active participation, it is only a matter of understanding the data sent. However, the new generations have decided to interact more and more with the media, which has served to better shape the news and various information .
From a communication perspective, audiences are essential for the commercial area, because companies seek to run advertising campaigns in the media or programs that have the highest ratings or best audience measurement. Therefore, audience analysis is essential—research methods used to gather information about audiences—to estimate the number of people who have been exposed to a message at a given time.
Discover: What does it take to have good communication?
Types of audiences
Although digital transformations have brought new characteristics to communication and the way in which content is generated, transmitted and consumed, audiences still share some essential characteristics. Therefore, the types of audiences can be determined according to the classification presented below:
Primary. This is the audience that was originally intended to generate and broadcast a specific message, without considering whether they have any reaction to the information sent. The important thing is to know what their characteristics are.
Real. It is made up of the viewers who managed to consume the cpa email addresses message sent through the campaign broadcast in the media. It reflects the power that different communication channels have.
Potential. Consider individuals who are likely to watch a program, a movie, read the news or interact with digital content and who are interested in information that tells the benefits of what is being offered.
Searchers. This is the public that is looking for something personal, and only the content that interests them attracts their attention. In this way, they have absolute control over the consumption process, so there is no way to control their connection with the advertiser.
Amplifier. It is responsible for replicating the message, as analysts, journalists or influencers do . It has the ability to generate free advertising, which is a great growth opportunity for media and advertisers .
Commercial. It is the one that can recognize a brand or product, through the information received from an advertisement, which was transmitted through traditional media or different types of digital media .
You may be interested in knowing the importance of communication in the digital age .
Audiences and media
Without a doubt, audiences are essential for the communication process to take place . They are very important when considering that they can be made up of one or several people, who are the recipients of the information that is designed with a specific intention. Therefore, it implies the presence of communicating subjects who have the ability to listen, read, see, analyze and criticize.
It is necessary to be able to segment the audience, taking into account their age, gender, social and economic status, educational level and where they live. Likewise, it is necessary to know what their interests and specific content needs are, as well as any other criteria that are decisive in linking the audience with the advertiser or the media.
Audiences are formed in different ways and are not always the same. It has to do with the interaction that people establish with the media. This can be different, depending on how the public reacts to the different programming genres that serve to encourage communication processes and the respective feedback.
In order to understand audiences, they need to be measured, which is currently a major challenge, taking into account the digitalization of the media, current information needs and new consumer habits that use various virtual devices. Therefore, strategies for measuring audiences must respond to new communication paradigms.