Retail Marketing: Leading the Way to Digitalization
Posted: Thu Feb 13, 2025 4:51 am
Click & collect services, online check of product availability in the store closest to you, possibility of in-store returns : if the big players in the retail world are at the forefront of this process of innovation and digitalization, other small and medium-sized companies are ready to follow suit.
The data published by the Politecnico di Milano Observatory in February 2022 show an increase in investments in the digital transformation of Italian retailers, ranging from 2% to 2.5% of turnover.
The driving force behind this transformation is above all the eCommerce channel kazakhstan mobile database which, while contributing to the affirmation of hybrid business models, has nevertheless given a new centrality to the point of sale, which has once again become a relevant point of contact in the consumer's customer journey.
Omnichannel customer experience
Omnichannel Customer Experience: The Future is Personalization
Behavioral messages , recommended products, personalized offers: online, the key to the success of an effective personalization strategy lies in the ability to offer the user/customer “tailor-made” browsing and purchasing experiences , much like a good salesperson would do inside the store, offline what the user/customer expects is to live immersive experiences that are perfectly consistent with those experienced online .
Loyalty cards and loyalty programs still represent one of the main tools used to connect the customer to the brand or even the point of sale and personalize offers and communications, but perhaps more needs to be done.
Personal data, interests, browsing behavior, products purchased, viewed, added or removed from the cart, categories viewed, newsletters clicked and much more: The amount of information collected online is important to personalize the experience at the point of sale and thus provide the right seller with a few more cards to play to engage and stimulate the person in front of him to buy.
The data published by the Politecnico di Milano Observatory in February 2022 show an increase in investments in the digital transformation of Italian retailers, ranging from 2% to 2.5% of turnover.
The driving force behind this transformation is above all the eCommerce channel kazakhstan mobile database which, while contributing to the affirmation of hybrid business models, has nevertheless given a new centrality to the point of sale, which has once again become a relevant point of contact in the consumer's customer journey.
Omnichannel customer experience
Omnichannel Customer Experience: The Future is Personalization
Behavioral messages , recommended products, personalized offers: online, the key to the success of an effective personalization strategy lies in the ability to offer the user/customer “tailor-made” browsing and purchasing experiences , much like a good salesperson would do inside the store, offline what the user/customer expects is to live immersive experiences that are perfectly consistent with those experienced online .
Loyalty cards and loyalty programs still represent one of the main tools used to connect the customer to the brand or even the point of sale and personalize offers and communications, but perhaps more needs to be done.
Personal data, interests, browsing behavior, products purchased, viewed, added or removed from the cart, categories viewed, newsletters clicked and much more: The amount of information collected online is important to personalize the experience at the point of sale and thus provide the right seller with a few more cards to play to engage and stimulate the person in front of him to buy.