Get analytical across touchpoints
Posted: Mon Dec 23, 2024 5:47 am
Here’s why…
83% of customers cite good customer service as their most important criterion for deciding what to buy - 'Getting to know your customers' report, Forrester
73% of customers expect companies to understand their unique needs and expectations - 'State of the Connected Customer', 5th Edition, Salesforce
61% of customers would switch to a new brand after one bad experience - 'CX Trends 2022', Zendesk
Increasing customer retention rates by just 5 percent cell phone number list philippines can increase profits from between 25 percent and 95 percent - Bain & Company
Know your Customers: 7 Easy & Effective Tips
Now that you understand the power of understanding your audience, let's look at 7 great ways to get under the skin of your consumers and use those insights to drive campaign performance.
In the digital age, we are swimming in data. Naturally, consumer metrics and insights are gold dust to brands looking to understand their customer base in a way that's deep and meaningful. But, are you making the most of your data?
While Google Analytics is integral to extracting value from your various demographic insights (now operating on the interface GA4 - read this guide for more details). It helps you drill down into additional data sources across touchpoints and will give you a panoramic insight into your customers’ habits, preferences, and behaviors.
By using a mix of social media analytics tools and mobile data platforms to capture a host of in-depth insights across your primary consumer touchpoints, you’ll be able to build profiles or personas that improve your marketing communications and help you measure social media ROI.
83% of customers cite good customer service as their most important criterion for deciding what to buy - 'Getting to know your customers' report, Forrester
73% of customers expect companies to understand their unique needs and expectations - 'State of the Connected Customer', 5th Edition, Salesforce
61% of customers would switch to a new brand after one bad experience - 'CX Trends 2022', Zendesk
Increasing customer retention rates by just 5 percent cell phone number list philippines can increase profits from between 25 percent and 95 percent - Bain & Company
Know your Customers: 7 Easy & Effective Tips
Now that you understand the power of understanding your audience, let's look at 7 great ways to get under the skin of your consumers and use those insights to drive campaign performance.
In the digital age, we are swimming in data. Naturally, consumer metrics and insights are gold dust to brands looking to understand their customer base in a way that's deep and meaningful. But, are you making the most of your data?
While Google Analytics is integral to extracting value from your various demographic insights (now operating on the interface GA4 - read this guide for more details). It helps you drill down into additional data sources across touchpoints and will give you a panoramic insight into your customers’ habits, preferences, and behaviors.
By using a mix of social media analytics tools and mobile data platforms to capture a host of in-depth insights across your primary consumer touchpoints, you’ll be able to build profiles or personas that improve your marketing communications and help you measure social media ROI.