The second way you’re most likely to collect prospective client email addresses is through a contact form on your website. You can simply add a checkbox at the end of the form to opt them into specific drip campaigns or even your company’s newsletter. Depending on which (or both), this can help your staff save time in the future when asking for client permission and adding them later.
Next, you have attorneys who practice in your market or nearby markets who specialize in different areas of law. In some cases, they may practice in the same area of law, but do not handle the same specific or particular types of cases that you are able to handle. Therefore, these practitioners do not view you as competition. It is very likely that you and they have received a call from a potential client who is better suited for another attorney. Wouldn't it be great if you could make their "trash" leads your "gold" and vice versa?
Staying connected with other attorneys in your market is essential to generating these referral sources. Adding them to your existing newsletter or creating a separate newsletter specifically for attorneys can be a great way to boost your referral numbers. You may zalo database think you don’t need to send them an email or e-newsletter to stay on top of things. They’ll remember you.
But can you name all the companies in your area that serve or specialize in your primary area of business?
Everyone?
If not, and we asked each of them the same question, you don’t want to be on the forgotten list. Just getting an email from them once a month is enough to get you on top of their list and get good reviews.
Another consideration, depending on the area of law you focus on, is that attorneys are always hiring attorneys. It is usually not a good idea to have them represent themselves. In these cases, staying top of mind is a great way to put your business on their short list of attorneys to hire for taxes, divorce, etc. Often attorneys will know who in the market does the best job handling a particular type of case. That being said, staying top of mind can be effective in ensuring you make a list of the top attorneys they remember.