It is therefore not the sites and applications of the historical media that are popular as a means of accessing information. This phenomenon is perceived in a very differentiated way depending on the age, social level and even the political color of the user. The fact that social networks, with information potentially not verified by journalists, are the primary access to news, naturally does not worry the younger generations, the primary users of the latter. 37% even consider this to be a good thing. 52% , mainly CSP+ and older generations, are nevertheless worried about the erosion of the gatekeeper role of traditional media in the transmission of information.
A worrying fact loan database in the middle of the presidential campaign: the interest of 18-24 year-olds in news has fallen this year to its lowest level ever. The French's interest in news has fallen by 5 points to 62% after a year particularly rich in news around Covid, but the interest of young people has collapsed to only 38%. T he distrust of the four information media (television, radio, print media, Internet) is encouraging an increasingly large part of the population to "put the news at a distance", underlines Guillaume Caline, Director of Public Issues and Opinion at Kantar .
The disaffection of the youngest is also linked to their negative perception of the media coverage of subjects that they consider important. 68% of them believe that climate change has been poorly covered. For three-quarters of French people, the media have also talked too much about Covid, and Eric Zemmour's candidacy for the presidential election. Beyond quantity, the French are also very critical of the way the media treats the subjects that are important to them and information in general. They are in fact in favour of genuine quality journalism.
Young people's interest in news at an all-time low
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