Personalization is one of the most effective ways to retain customers and convince them to transact on your website. Anniversary emails are a great way to establish a personal connection with your subscribers, and they can cover a range of events:
The anniversary of their joining
Company anniversaries, such as birthdays
Public Holidays
The subscriber's actual birthday (if known)
This increases brand trust and customer engagement, and is especially effective when tied to some kind of one-time transaction. In a study conducted by Experian, anniversary campaigns had an open rate nearly three times that of standard bulk emails (34.4% vs. 12.9%).
Why choose
They're easy to set up. If you include your customers' birthdays as part of your signup process, you can set up automatic emails to send on those dates. All you need is copy!
They can achieve a lot of different goals. For example, online retailer ASOS uses the anniversary of your first purchase to increase its social shares.
shortcoming
There are no downsides to anniversary emails. They don’t require much to implement and are an effective method of email marketing.
Summing up
There we have it! Seven of the top email marketing methods, along with their pros and cons. Which one you proceed with will depend on many factors, including the resources you have available to you and how large your subscriber list is.
Generally speaking, the most effective email marketing campaigns are actually a mix of all of these techniques, especially if subscribers can personalize the emails they want to receive.
Are your email marketing campaigns not generating the results you want? Your message may be engaging, and the formatting, graphics, and fonts may be top-notch, but if recipients aren’t opening your emails, you’ve hit a dead end. The culprit may not be the usual suspects. Instead, it could be a matter of timing.
Do emails sent on Monday mornings get higher open rates? How about on Wednesday at lunchtime? A lot has been written vk database about this topic, but few seem to understand all the data. To bring some clarity to the issue and help you get better results from email marketing, I’ve collated and summarized some of the best research on the topic.
Days of the week
Let’s start with the days of the week that are likely to produce the highest open rates. It’s not about when it’s convenient for you to send a large number of emails; it’s really about reaching the recipient at the most convenient time.
According to research from GetResponse, most inbox traffic and activity occurs during the weekdays, Monday through Friday. This is likely because people have easy access to their email accounts and are away from their computers on the weekends.
The analysis of 210,000 messages sent from US accounts showed that Thursday was the peak for all metrics: delivery percentage, open rate and click-through rate (CTR).