The most important SEO aspects to check

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SEO practices include a series of activities complementary to the development of websites aimed at increasing the visibility of a website on search engines through an activity of optimizing the code and its contents.

Google is the most used search engine in the world and working on organic traffic (that is, non-paid traffic, unlike advertisements) means investing in a source of traffic that is stable and consistent over time. Naturally, to maintain stable results over time, after the creation of the website , it is necessary to provide periodic analysis of the contents and employment data possible technical inefficiencies to be corrected to maintain high user satisfaction and consequently positioning.

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Among the SEO optimization aspects in the creation of websites that absolutely should not be overlooked are:

correct indexing of content by Google spiders: we need to check whether Google crawlers can read all the content for which we intend to position ourselves
the presence of the sitemap to provide spiders with concrete information on the presence and layout of the contents
loading speed: when developing a website we must never forget about speed. An average user expects to view content in no more than 3 seconds, so we must worry about removing all those elements that delay the loading of content
the presence of the robots.txt file to exclude protected areas or areas that are not useful to users from scanning
the analysis of the progressive growth of backlinks proportional to the increase in notoriety of the portal (to avoid being penalized due to implausible growth of links)
When we think about creating websites we must consider a very important aspect which consists in writing optimized texts , that is, the creation of useful, unique and valuable contents for your audience, formatted in such a way as to be easily understandable by search engines.

To provide Google with clear signals about the relevance of our content, we must prepare tags to be characterized with the appropriate information, in particular:

Title : constitutes the title of the content for the search engine and is one of the most important elements to signal the topic covered to the search engine
Description : the description of the page content. Although it does not have a real SEO effect, it significantly affects the propensity of users to click on the SERP result.
<H> tag : the title of each paragraph allows Google to understand the topic covered in each portion of the page, with a view to decreasing relevance as the tag numbering increases (H1, H2, H3, H4…)
SEO friendly URL : A page address that is easily understood by search engines should be composed of easily readable terms (like that of this page) rather than meaningless dynamic characters and numbers.