Ready to hit the ground running with Twitter ads?

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Sprout Social offers Twitter analytics and reporting to help you with this. nurse database This lets you identify your best Twitter content based on reach, clicks and retweets.

6. Test and optimize
Of course, the best way to make sure your ads are working is to test them. Run A/B tests on different ad placements, messaging, ad format and post timings. Then use those data and insights to create highly optimized ads that will rake in profits.

With stronger attribution and better targeting, Twitter is constantly evolving to serve brands. And with the right strategy, it can be a valuable advertising channel for your business. But the fast-paced nature of the platform means you have to perfect your timing to reach your audience when they’re most active. Check out our guide on how to schedule Tweets to get your timing right.


Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals.

If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind.

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Ephemeral content in social media refers to any kind of social media content that is visible for a short amount of time, typically for 24 hours. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content.