Ads that aim to increase awareness try to get your audience talking about your products, services, and brand as a whole. They help drive more followers, views, and interactions.
Ads that encourage people to consider purchasing your products or services work well for those who already have some brand awareness. These types of ads help advertisers get more comments or shares, and more traffic to their websites and other social media.
Another purpose is to obtain conversions in the form of contacts with potential customers or acquire new customers. This can be achieved by providing content to download from its website, the possibility of subscribing to a newsletter or by distributing information about job vacancies.
Next, you select the audience you want to target with your campaign. This can be done using a website analytics tool . You can choose a geographic area and language, but you can also add job titles, company names, industries, education, titles, experience, skills, interests, and age range.
More experienced advertisers can afford to work more in-depth with these parameters, but for beginners who are not entirely sure, it is recommended to target a wider range of users and then analyze which of the groups of ads they influence the most.
The next necessary step is to choose a suitable advertising format , which should depend on its purpose. Already at this stage, LinkedIn cash app database is able to predict the expected results of the campaign of the selected format based on the entered parameters and taking into account similar campaigns and advertisers. For some formats, there is also the possibility of placing the advertisement on one of the partner sites of the LinkedIn Audience Network .
It is important to carefully consider the purpose of the ad and its format, as it will not be possible to change it once it has been saved.
Next, you need to set a budget . Campaign Manager will suggest a budget range based on similar bids and audiences. During the first few weeks, your campaign is tested to see what works and what doesn’t. For this testing phase, LinkedIn recommends a daily budget of at least $100 or a monthly budget of $5,000. However, you shouldn’t go overboard with the amounts, especially for beginners who aren’t entirely sure whether they’ve correctly estimated their target audience and other parameters.