Unfortunately, Segment itself doesn't yet have the ability to handle this data flow between tools. However, there are a few ways you can hack it. All you need to do is use Zapier and/or webhooks . You can use them to set up events that signal Segment to trigger a follow-up response in the other tool.
For example, you send an email to your customers with a promotional offer. Some customers will open the email but not take advantage of the offer. Since you have all the data in the Segment, you can identify these customers on other platforms, so you can target them with personalized advertising on Facebook, for example, where you remind them of the promotional offer. The result is lower acquisition costs, higher return on investment and a huge competitive advantage when remarketing.
Segment and integration
Segment can integrate with almost any major digital marketing tool. In fact, Segment boasts that it integrates with over 300 tools. So whatever you need Segment for, it’s almost certain to be able to handle it. For the few tools it can’t integrate with, it probably still provides an API.
Segment Prices
To start with, it's the best possible price: free!
You start with over 300 integrations, 2 sources, and up to 1000 visitors per month without having to pay anyone anything. This way, you skype database can try the tool out and then decide whether it is suitable and suitable for your business or not.
If you decide to go all out, the next level of this service starts at $120 per month. For that, you get 10,000 visitors with unlimited resources, plus data warehouses.
However, if you need something more extensive for your business, you will need to contact the company and agree on an individual quote.
In conclusion
Now it's up to you. Why not use the free service and find out if this tool is right for your business? After practical experience and testing, you can make a final decision.
However, it's important to remember one thing: you only get out of Segment what you put into it. So if you pay for it, make sure to use all of its features to the fullest.