Given this empirical situation, what is the logical solution?
Posted: Mon Dec 23, 2024 5:55 am
Which forces us to tip the balance in this battle between Content Marketing vs. PPC for the first.
[Tweet “Google Panda and Google Hummingbird join forces to fight against SPAM content”]
Google Panda and Google Hummingbird were two updates specifically focused on content quality, an important clue as to how content marketing is changing SEO.
It is clear that what the person on the other side of the monitor wants is netherlands phone numbers something attractive that can capture their attention and not distract them in the process, or on the way to it.
Engage and entertain the user through a well-planned strategy that achieves all the objectives I listed in the introduction.
That's great, but what about the numbers? Weren't we supposed to talk about how much it costs me and how much I can earn? Yes, that's what we're talking about, we need to practice patience.
Content Marketing vs. PPC: Let the Stats Do the Talking
Kapost and Eloqua conducted a detailed study exploring the costs and benefits of implementing a Content Marketing vs. PPC strategy . The study focused on a universe of more than 50 different companies to achieve reliable statistical accuracy.
It is important to note that both profits and costs are expressed in dollars. Let's first see what the percentage of revenue is from the sample taken.
Now, after this approach, let's dive straight into the average cost of this type of strategy and the structure needed to plan and carry it out on a monthly basis.
This cost plan includes a list of professionals who can conceive, diagram and implement the campaign: Chief Content Officer, Managing Editor, Community Manager, Internal Contributors, External Contributors.
To measure these values, a production volume of 2 weekly posts and one monthly Premium post was established. As you can see, it is not a large amount of content, but rather an ideal minimum to start seeing results.
Companies with a gigantic financial backing, such as American Express , make up to 50 publications a week (!).
The benefits of Content Marketing are to direct quality visits to the site that allow increasing ROI and obtaining users who are more willing to reach conversion or micro-conversion .
[Tweet “#ContentMarketing drives quality traffic to your website and increases ROI.”]
The analytics team will be able to evaluate this with different funnels and specific data, such as time on site or bounce rate.
These strategies require greater patience at the beginning, since reliable visits, user engagement and their possible transformation into a sales lead must be built gradually.
As the campaign begins to unfold and potential customers become more familiar with the company, develop a relationship and recommend it , thus increasing its influence , the effect is expansive and the upward spiral becomes an exponential rise.
[Tweet “Google Panda and Google Hummingbird join forces to fight against SPAM content”]
Google Panda and Google Hummingbird were two updates specifically focused on content quality, an important clue as to how content marketing is changing SEO.
It is clear that what the person on the other side of the monitor wants is netherlands phone numbers something attractive that can capture their attention and not distract them in the process, or on the way to it.
Engage and entertain the user through a well-planned strategy that achieves all the objectives I listed in the introduction.
That's great, but what about the numbers? Weren't we supposed to talk about how much it costs me and how much I can earn? Yes, that's what we're talking about, we need to practice patience.
Content Marketing vs. PPC: Let the Stats Do the Talking
Kapost and Eloqua conducted a detailed study exploring the costs and benefits of implementing a Content Marketing vs. PPC strategy . The study focused on a universe of more than 50 different companies to achieve reliable statistical accuracy.
It is important to note that both profits and costs are expressed in dollars. Let's first see what the percentage of revenue is from the sample taken.
Now, after this approach, let's dive straight into the average cost of this type of strategy and the structure needed to plan and carry it out on a monthly basis.
This cost plan includes a list of professionals who can conceive, diagram and implement the campaign: Chief Content Officer, Managing Editor, Community Manager, Internal Contributors, External Contributors.
To measure these values, a production volume of 2 weekly posts and one monthly Premium post was established. As you can see, it is not a large amount of content, but rather an ideal minimum to start seeing results.
Companies with a gigantic financial backing, such as American Express , make up to 50 publications a week (!).
The benefits of Content Marketing are to direct quality visits to the site that allow increasing ROI and obtaining users who are more willing to reach conversion or micro-conversion .
[Tweet “#ContentMarketing drives quality traffic to your website and increases ROI.”]
The analytics team will be able to evaluate this with different funnels and specific data, such as time on site or bounce rate.
These strategies require greater patience at the beginning, since reliable visits, user engagement and their possible transformation into a sales lead must be built gradually.
As the campaign begins to unfold and potential customers become more familiar with the company, develop a relationship and recommend it , thus increasing its influence , the effect is expansive and the upward spiral becomes an exponential rise.