Shoptet support usually works great and without problems

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Integrating the TikTok Pixel with the Shoptet e-shop solution is very easy. Just copy the ID of your TikTok Pixel into the correct field in the Shoptet e-shop administration. Various conversion events will then automatically start being recorded in the Events Manager, allowing you to evaluate not only the return on your ads through the TikTok Ads Manager.
We see Page View and Add to Cart events, but no product view (View Content) or perhaps a purchase (Place an Order)
If you also assign parameters such as content_id or value to conversion events, then you are able to see the return on ads, the value of conversions, and you are also able to remarket with dynamic advertising.
At the same time, the Add to Cart event was missing the content_id parameter
. In this case with the TikTok Pixel, more professional help was needed to get events, conversions, and parameters working properly.
First message from Shoptet support
Finally, everything with the TikTok Pixel and conversions was panama phone number list resolved and we started to see all the conversions in Events Manager that are needed to properly track campaign performance and also to evaluate the success of campaigns. The TikTok advertising case study slowly but surely began to take shape.
Second message from Shoptet support
TikTok Case Study: Analysis and Collaboration
The key to the success of our TikTok campaigns was thorough analysis and preparation before launch. We had several calls with the client, as well as with the client's Facebook and Google advertising specialist. Together we analyzed the products, target audience, sales funnel, creatives, ad copy, and campaign analytics.

The client provided us with examples of the most successful ads from Facebook and Instagram , which served as our initial creatives. These were UGC ( user generated ) ads from their influencers and ambassadors. They also provided us with the most effective ad copy, from which we selected the right ones. We then consulted with the target group to determine the initial structure of the advertising account.