The case for embracing AI in social media workflows

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Social teams are already catching onto the benefits of these tools. According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI automation tools into their workflow. car owner data And 82% of that group report that those tools have already driven positive results.

AI is not only helpful for social media marketers—it may ultimately be needed to future-proof your skills, and preserve your team’s time as your role gets more complex. Let’s get into why.

A data graphic that reads 71% of marketers have begun to integrate AI and ML tools into their workflow.
Takes over the manual tasks so you can focus on the big challenges
The more social evolves, the less bandwidth already-crunched social teams will have. The need to manage your limited time and work efficiently will only become more necessary—that’s where AI in social media can help.

An overview of social media teams' biggest challenges including bandwidth, proving ROI, social execution, resourcing and social as a business function. The leading challenge is bandwidth/talent, which has increased significantly YOY.
To Jeff, that’s the core benefit of AI. “It’s about the opportunity to offload that mental burden that every social media manager has onto a computer,” he explains. “AI is the perfect work buddy who never gets tired, who always wants to come up with the next idea or take a pass at that next brief for a client project you’ve been pushing off.”

A Tweet that reads: day 3/30 of me letting ChatGPT run my life to get me to 1M followers in 30 days. Update: it's kind of working yet I'm still kinda bad at TikTok. Today, ChatGPT wrote me a 30s script to say so I said it. Follow along and share the journey.