4. Does it surface the insights we need to adjust our strategy and act on timely issues?

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Smart Inbox: Unify your social channels into a single view so you can quickly monitor incoming messages, cultivate conversations and respond to your audience. Tagging and filtering capabilities let you prioritize what’s most important and discover unique engagement opportunities.
A screenshot of Sprout Social's Smart Inbox tool displaying facebook data messages from multiple social platforms in one feed.
Salesforce integration: Gain a full 360-degree view of your donors—from their first interaction with your nonprofit to their latest donation. Sprout enriches your Salesforce CRM records with social data to provide a comprehensive view, allowing your team to understand your target audience better. Sprout’s Tableau Business Intelligence (BI) Connector takes it a step further by combining social data with other BI sources, giving you a complete perspective of your digital marketing efforts, without requiring time-consuming work.
A screenshot of social data from Sprout integrated in the Salesforce platform, which demonstrates how incoming social messages can be linked to existing contacts and cases.
Agile social media analytics tools for nonprofits ensure you can make quick adjustments to your strategy and easily demonstrate social’s value for your organization. This is something many teams struggle with. According to the Salesforce Nonprofit Trends report, less than half of nonprofit professionals are satisfied with their tech stack. In fact, 40% are disappointed with their inability to access data quickly, while 34% wish data sources and systems could be more integrated.

While social data can reveal a lot about your performance, it can also mine audience insights around emerging issues like world events or proposed legislation that can help you craft an informed response. It can even help you get ahead of a crisis. As Sparks says, “One of our big focuses this year is improving how we approach community management and social listening, which Sprout has played a big part in. My team is able to quickly look across platforms and determine trending topics our brand is a part of and act accordingly.”