Offer Generation X a sense of security and certainty

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Generation X grew up surrounded by discounts, so involve them in your marketing strategy and, for example, provide a discount on their first order.

2. Create a loyalty program
This generation is known for its loyalty. Take advantage of this and offer rewards for regular purchases in the form of discounts, free samples, free shipping, or at least send a thank-you email.

3. Create a sense of security
You can achieve this through clear business and complaint terms and conditions or, for example, by automatically sending labels for easy returns and complaints.

4. Stick to reality and don't push it around
The appeal to Generation X should be based on real life and spain phone number list possibilities. Use case studies and demonstrations in everyday situations. Try to keep “hard-boiled” sales tactics to a minimum, as they tend to turn off Generation X.

5. Stick to traditional tools for your ads
You don't have to use newspaper advertising right away, feel free to go online, but keep in mind who you are targeting. Here too, choose more traditional formats. If you choose Facebook Ads, Google Shopping or search engine ads , you definitely won't go wrong.

6. Provide great customer service
If you offer customers great service and an excellent shopping experience, believe that many representatives of Generation X will remain loyal and will soon repeat their purchase.