3. Engage with the community
Posted: Sun Feb 16, 2025 4:32 am
There are a number of creative formats to leverage, from cinematic Pins, to promoted carousel Pins and paid partnership Idea Pins.
On the content front, ‘engaging with the community’ means creating Pins that inspire people to comment, or simply to click through a carousel or Idea Pin.
But it also means responding to Pinners when they comment on your content—don’t leave your audience hanging.
You can also cultivate a community by joining and creating group fusion data boards that users contribute to, which gets your content in front of new audiences.
Search for prominent Pinners in your niche and check to see if they have group boards relevant to your industry. Many users will include rules or a link to apply to join a board within the board’s description. Once you join, remain active within those boards, pinning your content and also curating other entries so you’re not only promoting your business.
And if you want to create group boards, there are plenty of safeguards you can put in place. You have the power to assign collaborators, set parameters for what they can do, create notes containing rules and remove anyone who violates them.
4. Focus on Pinterest SEO
Pinterest is essentially a visual search engine built for discovery—in fact, nearly all searches on Pinterest are unbranded. Focus on your Pinterest SEO and implement these rules on your profile to see your ranking increase.
On the content front, ‘engaging with the community’ means creating Pins that inspire people to comment, or simply to click through a carousel or Idea Pin.
But it also means responding to Pinners when they comment on your content—don’t leave your audience hanging.
You can also cultivate a community by joining and creating group fusion data boards that users contribute to, which gets your content in front of new audiences.
Search for prominent Pinners in your niche and check to see if they have group boards relevant to your industry. Many users will include rules or a link to apply to join a board within the board’s description. Once you join, remain active within those boards, pinning your content and also curating other entries so you’re not only promoting your business.
And if you want to create group boards, there are plenty of safeguards you can put in place. You have the power to assign collaborators, set parameters for what they can do, create notes containing rules and remove anyone who violates them.
4. Focus on Pinterest SEO
Pinterest is essentially a visual search engine built for discovery—in fact, nearly all searches on Pinterest are unbranded. Focus on your Pinterest SEO and implement these rules on your profile to see your ranking increase.