The hospitality industry, including hotels and restaurants , has implemented QR codes into its end-to-end operations, a trend that has grown significantly since the pandemic.
Nearly 75% of restaurants worldwide use QR codes for seamless access to digital menus, which has increased customer engagement by 40%.
Based on a FoodBytes report from Datassential, 58% of consumers liked being able to pay at restaurants and grocery stores using QR codes. According to the report, 49% of consumers have used QR codes to view restaurant menus.
According to Eater, 78% of customers prefer to place orders at restaurants or takeaways via a menu with a QR code.
A 2022 Deloitte report found that consumer spending increases by approximately 20% when ordering at restaurants via online menus, table-side ordering, or other technology. QR codes are transforming the dining experience by enabling faster digital ordering and bill payments.
Retail and consumer goods
QR codes are defining the next era of the retail industry, bridging the gap between the physical and digital experience for consumers.
According to a GS1 US study, 79% of consumers are more willing to purchase products with a QR code that offers additional information about the product.
A 2021 survey found that around 45% of US consumers have scanned QR codes to access various promotional offers.
Many CPG brands these days use QR codes to share detailed product information, increasing transparency student database and building consumer trust and loyalty.
In a 2023 survey conducted by Specright, nearly 80% of respondents said they would prefer brands that are more transparent with product sustainability. 71% said they were more likely to trust a brand's sustainability claims if they were printed on the product packaging.
In retail, QR codes are the fastest and most convenient way to capture customer feedback and reviews. Strategically integrating these codes across offline and online retail touchpoints helps brands seamlessly connect with their customers.
In a 2022 consumer survey, approximately 61% of respondents from the UK, US and Australia said their purchasing decisions are largely influenced by user-generated content (UGC) such as customer reviews and ratings.