International Paper Company harnesses a holiday
Posted: Sun Feb 16, 2025 4:46 am
If you look hard enough, there’s a holiday for basically everything. From Popcorn Lovers Day to Star Wars day, people love celebrating these hashtag holidays on social media. There’s bound to be one related to your brand.
International Paper Company looked at the list of unofficial holidays and found a winner in National Pizza Week. At first glance, the paper and cardboard company has nothing to do with pizza. But they control a very important part of the delivery experience—the box. Realizing that most people have little-to-no idea what they can recycle, they turned this silly holiday week into a teachable moment about their product.
It's National Pizza Week! Americans consume upwards of 2 billion pizza pies a yea that's a lot of dough! But can you recycle the box? Paper and Packaging has a slice of intel on whether your local gcash data community recycles pizza boxes. Check it out here:
— International Paper (@IntlPaperCo) January 12, 2023
International Paper Company doesn’t stop at pizza. They’ve also created content for America Recycles Week, Life-Changing Injury and Fatality Elimination (LIFE) Month, and Forest Products Week, tapping into holiday tie-ins year-round.
The takeaway
People love an excuse to celebrate. You might as well give them one. By leaning into hashtag holidays, you’ll loop your brand into a larger conversation and bring joy to your followers.
International Paper Company looked at the list of unofficial holidays and found a winner in National Pizza Week. At first glance, the paper and cardboard company has nothing to do with pizza. But they control a very important part of the delivery experience—the box. Realizing that most people have little-to-no idea what they can recycle, they turned this silly holiday week into a teachable moment about their product.
It's National Pizza Week! Americans consume upwards of 2 billion pizza pies a yea that's a lot of dough! But can you recycle the box? Paper and Packaging has a slice of intel on whether your local gcash data community recycles pizza boxes. Check it out here:
— International Paper (@IntlPaperCo) January 12, 2023
International Paper Company doesn’t stop at pizza. They’ve also created content for America Recycles Week, Life-Changing Injury and Fatality Elimination (LIFE) Month, and Forest Products Week, tapping into holiday tie-ins year-round.
The takeaway
People love an excuse to celebrate. You might as well give them one. By leaning into hashtag holidays, you’ll loop your brand into a larger conversation and bring joy to your followers.