It is important to have this clear

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From the start, in order to better structure the communication. You can also decide to start with a greater discount and not lower the prices further.

Another important decision to make: which products job seekers data do you want to put on sale? The entire collection from the previous season or just some products? All these decisions depend on several factors, including:

goals (do you want to empty the warehouse with mind-blowing sales, or sell less and with a smaller discount?)
type of product you sell
your customers' habits.
Always remember that the customer needs clarity . Do not use convoluted sentences or unclear promotional phrases. It is always good to communicate the % discount, both in store and in all other channels. Other key points to keep in mind:

Give a sense of urgency and scarcity, for example "last models at -30%", "we don't restock items", "until Friday" .