Focus on first-party data. Brands and advertisers should start thinking much more about

[Mostafa044]

FREE access to a NON-PUBLIC case study of Facebook and Instagram advertising, which for every CZK 1 invested in advertising brought CZK 10 or more (ROAS 10+, PNO below 10%) - 10x RETURN in the last year
collecting data directly from their users through all the communication channels available to you. First-party cookies are not going away , only support for third-party cookies is ending.

2. Analyze the data you already have. Think about what data you already have about your customers and users, and especially how to better analyze and use it, for example for proper targeting, communication automation, and improving sales results.

3. Act as a brand that is known for its conscious and responsible handling of consumer data. Only then will users trust you and feel respected enough to be willing to share their data with you. Also, think about what attractive content to offer customers in exchange for their willingness to share their data with you - loyalty programs are a good idea.

4. Contextual targeting. Unlike cookie-based targeting, albania phone number list where ads followed users around the web based on their previous activity, today's contextual advertising can only reach them when they are interested in information related to your products. While this may mean that users will see ads less frequently, they will be more relevant to the web environment they are currently in, which could lead to higher click-through rates because the visitor will perceive the ads as an extension of the content they are currently viewing.

5. User targeting. This is essentially targeting by user ID on a particular platform. Users provide their details and create accounts that they log in to across devices to access certain content. This way, you can target users by recognizing their ID across devices . While this targeting requires users to log in, it doesn’t work everywhere, it does allow you to target ads based on the information users provide through sign-up forms and actions they take on the site, rather than our interpretation of their browsing history. This setup is quite attractive to users because it gives them the advantage of being able to personalize their user experience, as they will have their personal settings and such available once they log in.