Third change - content details

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First change - traffic temperature
It could be the temperature of the traffic. Yes, that's what it is! Maybe you created a campaign thinking only of an audience that you already know (i.e. warm and hot) and you forgot that the majority of the audience is the one that doesn't know us , so maybe it's important to review the Persona , try to capture cold traffic.

Think about the OBJECTIVE of the campaign when making this decision.

Second change – the way of segmentation.
A small segmentation detail can make all the difference. Remember that in Facebook Ads you have band data a lot of segmentation power. Sometimes a geographic issue or a small age group mismatch can change everything.

Based on the two changes above, review the design of your posts, the level of adaptation to mobile devices and the copy of your ads.

You don't need to change the whole team just some details and you will see that the magic happens.

We have reached the final minute, the stadium is in suspense, the outcome of this match will be decided in seconds, you have made all the necessary changes, you have already achieved more than 500 impressions.