Can you tell me if that is a good number ?
Posted: Sun Feb 16, 2025 5:04 am
There is a lot to analyze and improve in that funnel, such as conversion rates, cost per lead, etc. But let's start with the simplest: the cost of acquiring each customer (CAC) is $2,500.
And then?
Ok, ok, I admit that the question itself is a joke, because you still lack the essential information to know the answer: what is being sold?
If the product in question is a $400 microwave, that acquisition cost is very high, but if it is an botim data$80,000 car, the situation is reversed and the cost is very good. As I always say, what matters is the .
In my opinion, focusing on metrics is the best thing that can happen to any marketing team.
Think carefully, without Ventarketing the marketing department is only a cost center, which is cut when there is a crisis or cost reduction.
In the end, how would you measure the ROI of an outdoor or flyer, for example, or even a Facebook ad, if the leads generated were not tracked through to the sale?
From the moment that marketing shows that with an investment of $2,500 it generates 50,000 leads, and for example, sells a car worth $80,000, the game changes and it becomes a source of revenue .
That way, you just have to ask your director to increase the budget and with that you will increase sales (ok, I simplified it, but it's almost that).
So marketers and advertisers, it's time to stop being afraid of Excel.
Download our free spreadsheet to track your business's marketing and sales metrics !
And then?
Ok, ok, I admit that the question itself is a joke, because you still lack the essential information to know the answer: what is being sold?
If the product in question is a $400 microwave, that acquisition cost is very high, but if it is an botim data$80,000 car, the situation is reversed and the cost is very good. As I always say, what matters is the .
In my opinion, focusing on metrics is the best thing that can happen to any marketing team.
Think carefully, without Ventarketing the marketing department is only a cost center, which is cut when there is a crisis or cost reduction.
In the end, how would you measure the ROI of an outdoor or flyer, for example, or even a Facebook ad, if the leads generated were not tracked through to the sale?
From the moment that marketing shows that with an investment of $2,500 it generates 50,000 leads, and for example, sells a car worth $80,000, the game changes and it becomes a source of revenue .
That way, you just have to ask your director to increase the budget and with that you will increase sales (ok, I simplified it, but it's almost that).
So marketers and advertisers, it's time to stop being afraid of Excel.
Download our free spreadsheet to track your business's marketing and sales metrics !