Wildcard: a dedicated “social media personality”

[shaownhasan]

Work with your marketing and sales teams to find happy investor data customers and user-generated content. Just always ask for permission before reposting.

Ideas to tap your customers and brand advocates for:
Unboxing content
Reviews
Demos or how-tos
Unique ways of using your products (see: the Chewy box a customer turned into a game)
Shopping hauls
Visits to your storefront or location
You might not jump for joy about being the “face” of your brand’s social channels. But you can hire someone who would.

A “social media personality” job posting isn’t far-fetched. In fact, it’s already happening. Take Nerf’s official Chief TikTok Officer, for example.

Depending on how important having one creator is to your team, consider hiring someone specifically for this job.



How to set you and your talent roster up for success
You have the “why.” You have the “who.” Now let’s talk about how you can make this collaboration come to life.

You and your social team are probably comfortable creating video content. But your newly-recruited talent may not have that same level of comfort…or skill.

Here are six ways to set your talent, and your team, up for success.

1. Create video briefs
When you involve multiple people in video creation, maintaining a cohesive look, feel and quality is crucial. Especially when you’re handing the camera to a newbie.

This is where a creative brief comes in. Use this document to outline the following details of your video: