Do you want more visitors to your website and prefer to use SEO measures? Then you should pay attention to the so-called rich snippets: These offer the potential to get traffic on the search results page. Structured data and schema markup serve as the basis for these rich snippets. Meaningful rich results mean more traffic for your online presence, as they are usually clicked on more often than other results on the search results page. We will tell you what is behind structured data, what schema markup is used for and how you can easily optimize the rich snippets yourself!
Schema markups are structured data that iceland phone number list help search engines to classify the . It can be used to classify page content and convey a variety of information to Google. Schema markups can be used to , from recipes to products to blog posts.
The advantages of structured data
On the one hand, the structured data helps the search engine to better understand and classify the content of your website. At the same time, this helps you as the website owner . By marking with schema markups, so-called rich snippets can be created and displayed within the search results page. These are more attractive than other organic search results, which increases your website traffic.
What are Rich Results, Rich Snippets and Rich Cards?
When it comes to rich results, a distinction can be made between rich snippets and rich cards. A is an extension of a search result with, for example, images, rating stars or price information. A is a rich result that looks like a card. This occurs, for example, when the search results appear on a mobile device.
For example, if we search for “french dressing” we will see the following Rich Cards:
An example of rich cards with structured data for french dressing recipes
Let’s take a closer look at the first Rich Card.