Universal Analytics: What's changing?

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ritu500
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Joined: Sat Dec 28, 2024 3:15 am

Universal Analytics: What's changing?

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that the current version of its measurement guatemala phone number list tool will no longer collect data from July 1, 2023. The farewell will be irreversible on October 1, 2023, when the processing of information in Universal Analytics 360 will cease. After that, Analytics 4 will be the only digital analytics option offered by Google.

Google Analytics 4 vs.
As we explained at the end of 2020 , the launch of Google Analytics 4 responds to the changes the online ecosystem has undergone over the past decade. Universal Analytics (also known as Google Analytics 3) was no longer sufficient as a measurement solution given users' new browsing habits, stricter data protection regulations and the complexity of the customer journey.
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