As you can see, education, agriculture and fisheries, finance, and non-profit organizations are witnessing the best open rates, CTRs, and click-through rates. On the other hand, retail, restaurants, and wellness businesses need to be more creative with their email strategy.
So, the above industry-specific benchmarks will help you evaluate your email marketing campaigns and make informed decisions.
For example, let's say you're an advertising agency. If your emails have an open rate of 25% (20.5% is the industry benchmark), your emails are doing better than most of your competitors.
Email Marketing ROI
Email marketing has a return on investment (ROI) of $36 for every $1 spent, one of the highest of all marketing strategies. ( Litmus )
The table below shows the ROI of email marketing across industries.
Email Marketing ROI Across Industries
Email deliverability statistics
You have a fantastic idea for an email newsletter that you believe will increase customer engagement, sales, and revenue. So you create the email, set up an email campaign, and send the email to your subscribers.
Low deliverability is a major threat to your email marketing strategy. Not only does it impact your email ROI, but it also indicates a larger problem for your business’s reputation.
Here are some email deliverability statistics you should know about:
The average email deliverability rate is 88.9%. ( EmailToolTester )
11.1% of emails never reach the inbox. ( EmailToolTester )
A separate study showed that the average email deliverability rate was 79.6%, and 20.4% of emails ended up as spam or self employed database undelivered. ( Influencer Marketing Hub )
More than 45% of all emails end up in spam. ( Statista )
Personalization and segmentation
If you want your email marketing campaigns to be more successful, here's the best solution - personalization. Segmenting and personalizing your emails can translate into higher open rates and click-through rates.
Here are some email personalization statistics you should know about:
Segmenting your email campaigns can increase CTR by 50%. ( HelpScout )
Personalizing your email campaigns can also improve open rates, CTR, and other benchmarks. The table below shows the improvement in benchmarks after personalizing your emails.