Why it's important to set up custom conversions
Posted: Sun Feb 16, 2025 7:01 am
We recently covered how to set up enhanced conversion tracking in Google Ads. The point is that to do this, you need to create a custom conversion that is passed directly from your website, bypassing Google Analytics. In this article, we’ll go over this process in detail.
Before we get into the technical aspects of albania telegram data setup, let's look at why you should set up custom conversions and how purchase information is typically passed to an advertising account.
The most common method is to use Google Analytics 4, which is installed on the online store. Purchase data is then imported into the Google Ads advertising account via the analytics link. This method is used by 90% of online stores and many other businesses.
However, you might want to consider importing conversions directly from your website to your ad account, bypassing the complicated path through analytics. This approach allows you to adjust conversions in the future, showing only those orders that ended in a sale. This will ensure more accurate optimization of your ad campaigns.
In addition, directly importing conversions from the site ensures more accurate data transfer to the advertising account, which helps improve the results of advertising campaigns.
Before we get into the technical aspects of albania telegram data setup, let's look at why you should set up custom conversions and how purchase information is typically passed to an advertising account.
The most common method is to use Google Analytics 4, which is installed on the online store. Purchase data is then imported into the Google Ads advertising account via the analytics link. This method is used by 90% of online stores and many other businesses.
However, you might want to consider importing conversions directly from your website to your ad account, bypassing the complicated path through analytics. This approach allows you to adjust conversions in the future, showing only those orders that ended in a sale. This will ensure more accurate optimization of your ad campaigns.
In addition, directly importing conversions from the site ensures more accurate data transfer to the advertising account, which helps improve the results of advertising campaigns.