Two ways to develop as an internet marketer

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Two ways to develop as an internet marketer
What can we understand about the path of an internet marketer? There are always two paths, and Head of Digital as such a universal management figure, it is not mandatory in the life of every internet marketer. You can become a manager and become part of the management team, those people who drive projects and business, or you can develop in a technical direction and delve into quite narrow niches.


The Academy has graduated more than 10,000 people in estonia telegram data Internet professions in its 12 years of existence. We communicate with many, we are friends with some. If we talk about the typical two paths of development that I see in our graduates, it is either expansion, when you become a manager and understand a large number of issues. Or you go into a niche and understand how to technically close very narrow, very specific, very complex issues.

If we talk about market salaries today, then a Head of Digital in Ukraine can receive from one and a half to 5,000 dollars, but for the same money you can find Strong Middle or Senior positions in such niches as SEO, analytics, PPC. And especially if you work with international projects, then this will be a stable dollar peg. The question is where you want to go: into the details, deal directly with technical things or move towards management.

Do you want to change projects, build new ones, create teams, motivate teams? Perhaps it is precisely this second path - how a specialist who has already passed the junior and middle stages can turn into a leader who can create a team, launch projects that will change - this is specifically the path to Head of Digital.

When we wrote the description of this webinar, we added such a bright title: "How to become a Head of Digital guaranteed" . But it all starts with a decision. Any guaranteed result is when you understand for yourself that the career of a specialist has already disgusted you, you have stopped somewhere and do not want to delve further into it, but you see prospects - monetary, career in the company, that you will solve more complex management issues, more complex project issues, more complex issues related to teams and people. This is exactly what Head of Digital does.

He launches new projects, creates new digital teams, and changes the current digital landscape directly among the people involved in internet marketing within the company.